There has no doubt been some major changes in customer shopping behaviour over the past few years with the pandemic both accelerating and putting the brakes on some for retailers. But what should we expect in the year ahead?
Online shopping has surged in popularity over the last couple of years, but that doesn't mean that brick-and-mortar shopping is dead. It’s all about adding extra convenient options for shoppers – now more than ever – with consumers opting for hybrid shopping rather than strictly online. 48% of people prefer hybrid-shopping compared to 39% this time last year – it has been a natural shift and one we all need to embrace.
Whichever way your customers shop for your brand, you want to be sure they enjoy the same luxury buying experience and your packaging should be consistent. At Fleet, we share this passion, and are specialists in creating tailor made packaging ranges for both off and online retailers.
We are here to help you achieve these goals - from carrier bags to eCommerce packaging solutions and everything in between. Get in touch with the team today on + 44 (0)1634 730334 or drop us an email enq@fleetluxury.com and let’s chat through what we can do to help.
Source: Retail Gazette, Forbes
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