By Alice Keophonebouatheb, Sales Project Manager
& Isabelle Lesgent, Directrice Commerciale Europe
Persan & Bellefond, a high jewellery brand founded in 2023 by Marie Eglé Doublet de Persan and Guy Jourdier de Bellefond, is a testament to the magic that happens when passion meets craftsmanship. This Parisian couple brings together Marie's flair for colour and design with Guy's two decades of experience with prestigious jewellery houses. Their jewellery collection, a harmonious blend of coloured ceramics, diamonds, genuine stones, and gold, is the brand's signature. Every piece is handmade and labelled by the Responsible Jewellery Council (RJC), underscoring their commitment to excellence and ethical sourcing.
The Fleet Luxury Packaging Experience
In September 2023, Persan & Bellefond approached Fleet Luxury Packaging through our longstanding client, LA BRUNE ET LA BLONDE. Tasked with creating a packaging suite that would reflect the brand's elegance and craftsmanship, we developed a comprehensive set including a jewel box, outer box, and paper bag. The design was to be pure and sophisticated, in perfect harmony with the brand's identity.
Unboxing: A Journey of Discovery
Guy Jourdier envisioned a unique unboxing experience for Persan & Bellefond customers, unfolding in three stages:
The Paper Bag: The journey begins with a soft-touch laminated paper bag. The tactile sensation of this lamination, reminiscent of peach skin, adds a luxurious prelude to the unboxing experience.
The Outer Box: Nestled within the paper bag, the outer box serves as a protective layer for the precious jewellery case inside. This secondary layer evokes the delight of receiving a gift within a gift, heightening the anticipation.
The Jewellery Case: The final reveal is the jewellery case itself, featuring an embossed logo and a unique insert. The checkerboard-shaped insert is specially designed to highlight the ring, showcasing it as a piece of art. This design choice reflects the brand’s dedication to turning every piece of jewellery into an exceptional, symbolic treasure.
Customer Delight
The reaction from Persan & Bellefond has been overwhelmingly positive. The client expressed their appreciation, saying, “I wanted to congratulate you for the quality of the jewellery box & bag realisation. The quality and the style are there! See you soon.”
As Persan & Bellefond continues to expand its jewellery range, Fleet Luxury Packaging remains dedicated to crafting packaging that not only protects but enhances the luxury experience.
Comments